E-commerceBrooklyn, NY·2025

From local café to thriving D2C brand in 6 weeks.

+218% online revenue in 90 days post-launch.

/ Hartwell Coffee Co.
+218%
Online revenue
90 days post-launch
3.4×
Avg. order value
vs. in-store average
62%
Subscription rate
of first-time buyers

01 / Challenge

The problem we had to solve.

Hartwell had a loyal local following but zero online presence. Their existing site was an outdated WordPress install with no e-commerce capability, costing them thousands in missed direct-to-consumer revenue.

02 / Solution

What we built.

Built a fully custom Shopify storefront with subscription coffee bundles, a loyalty programme, and automated email flows for abandoned cart, post-purchase, and win-back sequences.

03 / Result

What changed.

+218% online revenue in 90 days post-launch.

Ripon rebuilt our site in five weeks and our inbound calls doubled by month two.

Eleanor Hartwell, Founder

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