E-commerceEdinburgh, UK·2024

Subscription wellness brand launched from scratch.

Subscription wellness brand launched from scratch.

About this project

A new supplement brand with strong product-market fit but no digital presence. They needed a full brand expression, a Shopify store, and retention mechanics — all within a tight launch budget.

Designed and built a Shopify store with subscription bundles via Recharge, a quiz-to-product recommendation flow, and Klaviyo automations for onboarding, replenishment, and churn recovery.

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