About this project
A three-location gym sold memberships only at the front desk. Online, there was no way to join, book a class, or start a trial — and first-90-day churn was quietly eating their growth.
Built a membership store with tiered plans via Recharge, a class-booking flow, a free-trial capture funnel, and Klaviyo journeys for onboarding, milestone nudges, and win-back on missed check-ins.
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